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Social Media Specialist

Social Media Specialist


Responsible for the execution of online daily customer engagement through online communication channels and optimization of each interaction to create customer advocates; responsible for the technical creation and execution of online promotional campaigns, daily interactions with customers on social media and proactively leveraging customer interactions to retain customers.


  • Monitors and moderates user-generated content that appears on social networking sites (during business and non-business hours).  Forwards communications throughout the organization that need to be answered for customers and engages the assistance of Customer Service and Operations when necessary.
  • Responsible for all social media content postings on networking sites that are provided by the Associate Category Manager, Digital Marketing’s content calendar.
  • Responsible for daily interactions on social media channels related to, but not limited to, answering customer questions, addressing and routing customer service issues to proper personnel for appropriate handling.
  • Ensures proper execution of online promotional campaigns and proactively leverages positive customer interactions to retain loyal customers into advocates.
  • Uses online promotional tools to create tabs on social networking sites for promotional and informational programs
  • Monitors online conversations through social media tools to identify conversation trends.
  • Responsible for online communications style, tone, content calendar and work with third party vendors as needed.
  • Executes the communication protocol that aligns with Speedway and Marathon’s public relations policies and guidelines.
  • Executes crisis escalation plan with key business stakeholders at the direction of Manager, Customer Relationship and Associate Category Manager, Digital Marketing.
  • Completes other duties, including special projects, as assigned by Management.

Education Requirements:

  • Bachelor’s Degree  in Marketing, Communications, Public Relations or equivalent education and experience.

Experience Requirements:

  • Proficient in social media and familiar with emerging technologies.
  • HTML and JavaScript experience.

Skill Requirements:

  • Demonstrated expertise with Word, Excel, and other MS Office suite applications.
  • Excellent written and verbal communication skills and the ability to research and resolve issues.
  • Attention to detail with emphasis on accuracy and quality.
  • Strong customer orientation, creativity and business savvy.
  • Excellent decision making skills and understanding of when to communicate issues to Management.
  • Good understanding of intra-department functions and field operations.
  • Ability to effectively coordinate customer campaigns through internal and external partners.
  • Capable of working in a fast-paced environment.
  • Strong collaboration skills and ability to work on cross functional teams.
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NetPointGlobal is a Web Development agency that has headquarters in the Philippines and Queensland Australia that offers Web Development and SEO Services around the globe. For questions: Call or text: +63-917-8800983 Phone: +1619-356-6617