Being honest with clients and each other.
Transparent with the truth.
Accurate & clear.
Interrogates the brief, the client & their assumptions.
Deals with facts and truths.
Cuts through agency bullsh*t.
Says sorry when things go wrong.
Speaks informally, in plain language.
And sounds like a best friend who’s got your back.
It’s loving what we do.
Unleashing our raw talent.
It can be a rush of power.
Or pure pleasure.
Driven to produce the best work.
And reach the most users.
It’s charged with energy.
Dogged, relentless, proud.
Wakes people up, spurs people on.
And leaves a trail of brilliance.